Privacy Policy

Who We Are

This website is operated by Dot Me Up (“we,” “us,” “our”). We build operational systems for creative agencies. This privacy policy explains how we collect, use, and protect information when you use the Founder Dependency Scorecard at scorecard.dotmeup.com.

What We Collect

Scorecard answers and scores: Your answers to the 6 scorecard questions and your calculated score are processed entirely in your browser. We do not store your individual answers on any server.

Analytics data: With your consent, we use Google Analytics 4 and Meta Pixel (loaded via Google Tag Manager) to collect aggregated, anonymized usage data including page views, quiz completion rates, score distribution, and CTA clicks. This data helps us improve the scorecard experience.

UTM and referral parameters: If you arrive via a link with UTM parameters (e.g., from an Instagram post), these are stored temporarily in your browser session to attribute your visit to the correct marketing source.

Cookies

We use a single functional cookie (scorecard_consent) to remember your cookie preference. Analytics cookies from Google and Meta are only placed if you click “Accept All.” If you choose “Essential Only,” no tracking cookies are set.

How We Use Your Data

• To deliver the scorecard experience and calculate your score
• To understand aggregate usage patterns (which questions are answered, which score ranges are most common)
• To measure the effectiveness of our marketing campaigns
• To improve the scorecard and our services

Data Sharing

We do not sell your personal data. Aggregated analytics data is processed by Google (Analytics) and Meta (Pixel) under their respective privacy policies. No personally identifiable information is shared.

Your Rights

You can decline analytics cookies at any time by clearing your browser cookies and selecting “Essential Only” on your next visit. For questions about your data, contact us at hello@dotmeup.com.

Contact

Dot Me Up
Email: hello@dotmeup.com
Instagram: @dotmeup